Sunday, February 8, 2015

M 063 KERETA NASIONAL MALAYSIA


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  proton   
  KERETA NASIONAL MALAYSI=  

Still very clear in my mind, the day when our national car launched by Dr Mahathir in 1985. I was serving in TUDM Kuantan and living in Taman TAS. The road show (around the country) also stop at the base. I was dreaming to have one but unfortunately the balance of my car loan (Nissan Pulsar) still very high, so it was too low to be traded in.  If I did so, I got to top up (definitely I could not afford)  and the monthly payment will be high, also I could not afford.  My salary at that time was about RM800/month. My brother Khamim (at that time working with TNB in Kuantan) managed to buy one and if not wrong the car registration number was CY 57.

I only managed to buy a second hand 'zamrud green' Proton Saga 1.5S (WBK 1718) in 1990 with the cost of RM22,500.  At that time I was staying in Shah Alam and working at MPPU. I could not remember how much the new Proton at that time.

The main purpose of selecting PROTON as one of the topics in my blog is 'to note and appreciate' the contribution of our 'mantan PM' in making our country as one of the car producers in the world.  Prior to this, never in our mind could imagine that one day in 20th century, Malaysia will be producing cars. Other than normal (within the box) infrastructure and social development, BEFORE and AFTER him, all our premiers were/are only came up with intangible concepts and slogans of development.  

Putrajaya, Twin Tower, SIC, Proton, Perodua and UIA are some 'outside the box' ideas and inspirations were converted into reality.

BACK GROUND

Perusahan Otomobil Nasional Berhad (PROTON) was incorporated in May 7, 1983 to manufacture, assemble and sell motor vehicles and related products, including accessories, spare parts and other components. PROTON produced Malaysia's first car, the Proton Saga, commercially launched on July 9, 1985 by then Malaysian Prime Minister, Dato' Seri Mahathir Mohamed, who had originally conceived the idea of a Malaysian car.

Its model line-up includes the Waja, Satria GTi, Wira, Iswara, Arena, Perdana V6 and Juara. The range of 1.3, 1.5, 1.6, 1.8 and 2.0 litre engines satisfies a wide spectrum of customers both locally and abroad. PROTON's main plant in Shah Alam, with an area of 923 900 sq metres, was originally designed for a capacity of 80 000 units per year. In 1997, capacity increased to 230 000 units per year with the construction of the Medium Volume Factory, which is next to the Main Plant. Today, the Shah Alam factory is capable of producing 240 000 vehicles per year.


Besides being shareholders, Mitsubishi Corporation and Mitsubishi Motors Corporation are also PROTON's technical assistance partner and component supplier. PROTON has a total of 11 subsidiaries and 11 associate companies, which are involved in manufacturing, research and development, sales and service activities.


December 30, 1996, marked the launch of the Proton Putra, a two-door coupe, as well the production of our millionth car from the Shah Alam plant. PROTON made a major step in upgrading its engineering capabilities with the acquisition of Lotus Group International Limited, a British automotive engineering company and manufacturer of luxury sports cars in October 1996. Together, PROTON and Lotus offer large scale manufacturing capabilities with world-class engineering expertise.


PROTON cars are making their mark internationally as competitive and innovative automobiles. They are now being exported to 50 countries including the highly competitive United Kingdom and continental European markets. With concerted and unswerving commitment from customers, business associates, shareholders, government agencies, and employees, PROTON is realising its goal of being an internationally successful Malaysian automotive manufacturer. It is achieving this by being customer oriented and by producing competitively priced and innovative products. Thus, it is contributing to Malaysia's attainment of Vision 2020.


With solid base built up over the last 10 years, Malaysia's car manufacturing industry is progressing vigorously. Below are important events that led to the incorporation of Perusahan Otomobil Nasional Berhad (PROTON) and its achievements.

www.proton.com


  SINOPSIS PEMBANGUNAN PROTON  

Ringkasan Senarai kenderaan/kereta keluaran PROTON adalah seperti berikut:
  • Proton Saga: Merupakan model pertama, berasaskan model Mitsubishi Lancer Fiore. Ia dibangunkan buat pertama kali di Shah Alam pada bulan September 1985. Proton Saga ke 100,000 telah dikeluarkan pada Januari 1989. Model generasi kedua Proton Saga dikeluarkan pada Januari 2008 dengan reka bentuk serba baru rekaan Proton sendiri serta menggunakan enjin Campro IAFM 1.3L.
  • Proton Satria: Hatchback 3 pintu berpandukan Mitsubishi Mirage/Colt.
    • Proton Satria GTI: Hatchback sport 3 pintu. Merupakan percubaan Proton untuk mengeluarkan versi sport dan market hatchback berkuasa tinggi. Amat popular di Malaysia dan mempunyai pengikut yang ramai di Australia. Enjin berkuasa 4 silinder 1.8 liter DOHC.
    • Proton Satria R3: Merupakan versi terhad spek perlumbaan untuk Satria dengan hanya dikeluarkan sebanyak 150 unit. Merangkumi kerangka chasis ringan dan enjin ubahan.
    • Proton Satria Neo: Merupakan versi terbaru keluaran Proton. Ia dilancarkan pada 16 Jun 2006 dan didatangkan dalam 1.6L dan 1.3L dengan enjin Campro. Ia dijangka mengambil kembali pasaran jualan kereta Proton sebanyak 40%.
  • Proton Savvy: Dilancarkan pada 8 Jun 2005. Merupakan kereta kompak 5 pintu dengan 1,200 cc, model gantian untuk Proton Tiara. Tetapan standard kereta ini menerima enjin dan kotak gear semi-otomatik dari Renault.
  • Proton Wira: Juga dikenali sebagai Proton Persona di beberapa pasaran luar negara, ia telah diperkenalkan pada 1993 berasaskanMitsubishi Lancer/Colt. Telah terjual sebanyak 220,000 unit diantara 1996 dan 1998. Versi ini amat popular di Malaysia.
  • Proton Exora: MPV pertama Proton ini dilancarkan pada 15 April 2009. Ia menggunakan enjin Campro CPS 1.6L yang menghasilkan 125 kuasa kuda dan 150Nm of tork, memberikan kelajuan maksimum 65 km/j dan penggunaan bahan api 7.2 L/100 km. Exora dianugerahkan 4 bintang dalam penarafan EuroNCAP selepas 32 buah Exora dihantar menjalani ujian perlanggaran di pusat ujian perlanggaran Applus+ IDIADA di Sepanyol. Selain itu, Exora turut dianugerahkan penarafan 4 bintang oleh program penilaian MyVAP. Salah satu daripada ciri utama yang membolehkan penarafan tersebut dicapai ialah melalui penggunaan keluli tegangan bagi kerangka badan, memberikan kestabilan yang lebih baik serta penyerapan kesan perlanggaran yang lebih baik semasa kemalangan. Bar impak tepi juga dipasang bagi mengukuhkan kerangka pintu serta bagi menyerap kesan perlanggaran dari arah tepi.
dari WIKIPEDIA
    

  DIARY PROTON  




  1985  

PROTON LOGO - Allied to Proton cars from 1985 until 1992. Models included: Proton Saga, Magma, Megavalve.


9 July 1985 was the commencement of Proton Saga's commercial production in Shah Alam and Proton launched to Singapore market in October. On 21 December, Proton officially roll out othe 150,000th car and 10,000th UK cars send-off ceremony by Prime Minister, Dato' Seri Dr Mahathir Mohamad.




  1986  


01 February 1986 first three Saga taxis on the road in conjunction with Federal Territory Day celebrations and on 26 December 1986 Proton signed an agreement with Bangladesh as the Proton Saga's first export destination.


 


  1987  

Proton inaugurated a market launch of the Proton Saga 1.5I saloon model in January 1987 and followed by market launch in New Zealand, Brunei, Malta and Sri Lanka on March.






In June, PROTON Cars (UK) Ltd awarded a distributorship for UK and the Republic of Ireland. In the month  of July, Proton launched the Saga with the Magma engine.


On 26 September 1987 Proton officially roll-out the 50,000th car and in October was a market launch of the Proton Saga 1.5 Aeroback model.


  1988  





In this year, Proton launched a new logo to be used for all Proton cars from 1988 until 1999 and to all Proton cars for export market.



 

The signing of Proton distributorship agreement for the Jamaica market was signed in Feb 1988 and a month later, in March was the shipment of the first Proton Saga to Ireland for European debut.  On 01 August this year, Kenji Iwabuchi was appointed as PROTON's Managing Director. 

08 September 1988, Datuk Lee Kim Sai (Minister of Labour) official rollout of the 100,000th car. and on 18 October, the Proton Saga made its public debut at the British International Motorshow where PROTON won three Prestigious awards (two golds and one silver) for quality coachwork and ergonomics.



 1989  


On 16 March 1989, Proton launched its market  and a the same time EON launched Proton Knight, a version of the Saga 1.5S Aeroback, with a dare devil driving demonstration.


In October 1989, Proton launched its Singapore market and later on 21 December, Proton official roll out of the 150,000th car and 10,000th UK cars send-off ceremony by Prime Minister, Dato' Seri Dr Mahathir Mohamad.

  1990  

In January 1990 Dato' Mohd Nadzmi Mohd Salleh was appointed as EON Executive Director and on 16 March a ground-breaking ceremony of the Engine Machining and Transmission Assembly Plant at Batu Tiga, Shah Alam was officiated by Prime Minister Dato' Seri Dr Mahathir Mohamad. In this month also presented the first unit of EON's Proton Saga stretched limousine to Dr Mahathir.  Market launch of the Saga 1.5I automatic  also done in January. 

16 May was the say of official rollout of 200,000th Proton car and in June, PROTON began in-house engine assembly.

Proton launched  Proton Saga 12-valve (Megavalve) model for the domestic market on 12 August and in September EON's Proton Saga Limousine was launched by Dato' Seri Rafidah Aziz, Minister of Trade and Industry at Carcosa Seri Negara.


  1991  

EON launched the Proton Saga 12-valve model in the UK market on10 January 1991.  On 16 July, Proton official rollout of 300,000th Proton car and the opening of the Engine Parts Machining and Transmission Assembly plant by Prime Minister Dato' Seri Dr Mahathir Mohamad.

In January 1991, Proton Saga 1.5E Aeroback voted the Best Value for Money Car by British Motoring Magazine "What Car?" and again on 22 September in the same year. Proton Saga won two gold awards at the British International Motorshow for the second time.  Amonth later, on 18 October, Proton Saga made its public debut at the British International Motorshow. PROTON won three Prestigious awards (two golds and a silver) for quality coachwork and ergonomics

  1992  

Proton launched a new logo which was applied to Proton cars from 1992 until 2000. Models included: Proton Iswara, Proton Wira.



In 26 March 1992,  PROTON was listed on the Main Board of the Kuala Lumpur Stock Exchange and in 29th July, of PROTON Parts Centre (PPC) Sdn Bhd was incorporated. PPC is a joint venture between HICOM (5%), EON (40%) and PROTON (55%).

On 15 August 1992, Proton Saga Iswara was officially launched by Prime Minister Dato' Seri Dr Mahathir Mohamad at Dataran Merdeka.




12 October - Proton Catalyst won two gold awards at the Birmingham Motorshow (the third time PROTON grabbed the Manufacturer's Award of Excellence).

  1993  

20 April 1993 was the day of official opening of the new R&D building at the PROTON Main Plant in Shah Alam by Dr Mahathir. On 08 June this year PROTON awarded with the Asian Management Award in Operations Management by The Asian Institute of Management.

On 28 June, PROTON Holdings Bhd appointed Dato' Sri Mohd Nadzmi Mohd Salleh as its new Managing Director.


The 500,000th car was rolled out on 09 July 1993 and in October, Singapore launch of Proton Wira (Proton Wira's first export market).


PROTON launched its Proton Wira Aeroback on 04 October 1993 and on 2 November 1993 was the date of signing of joint-venture agreement between David Brown, PROTON and EON for the formation of Proton Cars Europe Ltd.



  1994  

07 April - Visit of Seri Paduka Baginda Yang di-Pertuan Agong Sultan Azlan Shah and Raja Permaisuri Agong, Tuanku Bainun, to the PROTON Plant in Shah Alam.

26 May - PROTON cars made their debut at the Cyprus International Trade Fair.

17 June - PROTON won three awards at the National Concept Car Competition.

07 July - Signing of Joint-Venture Agreement between Usahasama PROTON-DRB and Automobile Citroen for the production of Proton Tiara.

07 October - First shipment of Left-Hand-Drive Proton Wira cars to Europe.


26 October -
Sales Launch of Left-Hand-Drive Proton Wira in Chile.
25 November
Launch of the Proton Satria by Prime Minister Dato' Seri Dr Mahathir Mohamad
1995

07 April - Proton Perdana launch by Dr Mahathir.

27 January - Sales launch of Left Hand Drive Proton Wira in the Belgian market.

28 January - Sales launch of Left Hand Drive Proton Wira in the Philippines market.

18 March - Opening Ceremony of PROTON Casting plant by Dr Mahathir.

08 August - PROTON Awarded "Most Outstanding Corporation" in R&D investment by the Minister of Human Resources.

28 October - Launch of the Proton Perdana Executive by EON.

06 November - Tan Sri Yahaya Ahmad appointed as Chairman of PROTON.

27 November - First Shipment of Proton cars to Indonesia.

23 December - Launch of PROTON's 10th Anniversary Commemorative Stamps.

  1996  

09 March - Official launch of the Proton Wira in Vietnam by Prime Minister Dato' Seri Dr Mahathir Mohamad.

12 March - PROTON selected amongst 10 top Malaysian companies.

23 March - PROTON City's ground-breaking ceremony in Tanjung Malim officiated by Dr Mahathir.

04 April - Tengku Tan Sri Mahaleel Tengku Ariff's first day at PROTON as Vice Chairman of Operations and Strategy.

05 April - Launch of the Proton Tiara by Dr Mahathir at Putra World Trade Centre.



18 April - Launch of the Proton Wira (400 series) in Zagreb, Croatia - PROTON's 21st export market.

31 May - Launching of the Proton Wira 2.0 Diesel.

30 October - PROTON acquired a controlling interest in Lotus Group International Ltd.

30 December - PROTON rolled out its 1 Millionth car and launched the two-door Proton Putra (1.8 Proton Wira Coupe).

  1998  

12 November - Launching of the Perdana V6 and Satria Gti at Stadium Putra in Bukit Jalil


  1989  

16 March - UK market launch. EON launches Proton Knight, a version of the Saga 1.5S Aeroback, with a daredevil driving demonstration.

October - Launch of the Singapore market.

21 December - Official roll out of the 150,000th car and 10,000th UK cars send-off ceremony by Prime Minister, Dato' Seri Dr Mahathir Mohamad.

  1990  

January - Dato' Mohd Nadzmi Mohd Salleh made EON Executive Director.

16 March - Ground-breaking ceremony of the Engine Machining and Transmission Assembly Plant at Batu Tiga, Shah Alam, by Prime Minister Dato' Seri Dr Mahathir Mohamad.
Presentation of the first unit of EON's Proton Saga stretched limousine to Dr Mahathir.
Market launch of the Saga 1.5I automatic.

16 May - Official rollout of 200,000th Proton car.

June - PROTON began in-house engine assembly.

12 August - Launching of the Proton Saga 12-valve (Megavalve) model for the domestic market.

September - EON's Proton Saga Limousine launched by Dato' Seri Rafidah Aziz, Minister of Trade and Industry at Carcosa Seri Negara.

  1991  

January - Proton Saga 1.5E Aeroback voted the Best Value for Money Car by British Motoring Magazine "What Car?"

10 January - Launch of the Proton Saga 12-valve model in the UK market.

16 July - Official rollout of 300,000th Proton car and the opening of the Engine Parts Machining and Transmission Assembly plant by Prime Minister Dato' Seri Dr Mahathir Mohamad.

22 September - Proton Saga won two gold awards at the British International Motorshow for the second time.

18 October - Proton Saga made its public debut at the British International Motorshow. PROTON won three Prestigious awards (two golds and a silver) for quality coachwork and ergonomics.


  1992  

PROTON LOGO 
Applied to Proton cars from 1992 until 2000. Models included: Proton Iswara, Proton Wira.



.......

26 March - PROTON listed on the Main Board of the Kuala Lumpur Stock Exchange.

29 July - Incorporation of PROTON Parts Centre Sdn Bhd, a joint venture between HICOM (5%), EON (40%) and PROTON (55%).

15 August,  Dato' Seri Dr Mahathir Mohamad officially launched  the Proton Iswara at Dataran Merdeka.

On 12 October 1992,  Proton Catalyst (UK) Ltd won two gold awards at the Birmingham Motorshow (the third time PROTON grabbed the Manufacturer's Award of Excellence).

  1993  

20 April - Official opening of the new R&D building at the PROTON Main Plant in Shah Alam by Dr Mahathir.

08 June - PROTON awarded with the Asian Management Award in Operations Management by The Asian Institute of Management.

28 June - PROTON Holdings Bhd appointed Dato' Sri Mohd Nadzmi Mohd Salleh as its new Managing Director.

09 July - Rollout of the 500,000th car.

October - Singapore launch of Proton Wira (Proton Wira's first export market).

04 October - Launch of the Proton Wira Aeroback.




02 November - Signing of joint-venture agreement between David Brown, PROTON and EON for the formation of Proton Cars Europe Ltd.

  1994  

07 April - Visit of Seri Paduka Baginda Yang di-Pertuan Agong Sultan Azlan Shah and Raja Permaisuri Agong, Tuanku Bainun, to the PROTON Plant in Shah Alam.

26 May - PROTON cars made their debut at the Cyprus International Trade Fair.

17 June 0 PROTON won three awards at the National Concept Car Competition.

07 July - Signing of Joint-Venture Agreement between Usahasama PROTON-DRB and Automobile Citroen for the production of Proton Tiara.

07 October - First shipment of Left-Hand-Drive Proton Wira cars to Europe.

26 October - Sales Launch of Left-Hand-Drive Proton Wira in Chile.

25 November - Launch of the Proton Satria by Prime Minister Dato' Seri Dr Mahathir Mohamad



  1995  

07 April - Proton Perdana launch by Dr Mahathir.

27 January - Sales launch of Left Hand Drive Proton Wira in the Belgian market.

28 January - Sales launch of Left Hand Drive Proton Wira in the Philippines market.

18 March - Opening Ceremony of PROTON Casting plant by Dr Mahathir.

08 August - PROTON Awarded "Most Outstanding Corporation" in R&D investment by the Minister of Human Resources.

28 October - Launch of the Proton Perdana Executive by EON.


06 November - Tan Sri Yahaya Ahmad appointed as Chairman of PROTON.

27 November - First Shipment of Proton cars to Indonesia.

23 December - Launch of PROTON's 10th Anniversary Commemorative Stamps

  1996  

09 March - Official launch of the Proton Wira in Vietnam by Prime Minister Dato' Seri Dr Mahathir Mohamad.


12 March - PROTON selected amongst 10 top Malaysian companies.

23 March - PROTON City's ground-breaking ceremony in Tanjung Malim officiated by Dr Mahathir.

04 April - Tengku Tan Sri Mahaleel Tengku Ariff's first day at PROTON as Vice Chairman of Operations and Strategy.


05 April - Launch of the Proton Tiara by Dr Mahathir at Putra World Trade Centre.

18 April - Launch of the Proton Wira (400 series) in Zagreb, Croatia - PROTON's 21st export market.

31 May - Launching of the Proton Wira 2.0 Diesel.

30 October - PROTON acquired a controlling interest in Lotus Group International Ltd.



30 December - PROTON rolled out its 1 Millionth car and launched the two-door Proton Putra (1.8 Proton Wira Coupe)


  1998  

12 November - Launching of the Perdana V6 and Satria Gti at Stadium Putra in Bukit Jalil.





  1999  

06 December - Launch of the Proton Wira 1.6 Millennium Special Edition by the-then Yang di-Pertuan Agong Sultan Salahuddin Abdul Aziz Shah.


  2000  

PROTON LOGO
First applied to Proton cars from 2000 until 2008. Models included: Proton Waja, Savvy, Gen.2, Persona.


08 May - Soft launch of the Proton Waja.

31 August - Sales launch of the Proton Waja by distributors EON and USPD.



06 October - Prime Minister Dato' Seri Dr Mahathir Mohamad unveiled the prototype CamPro Engine at the Lotus Factory in Norwich, United Kingdom.




  2001  

21 July - Prime Minister Dato' Seri Dr Mahathir Mohamad launched Proton Juara, PROTON's 1.1-litre mini-MPV.


  2002  
  • PROTON won Best Landscape Competition (Second Place Factory Category).
  • PROTON received Appreciation Award for Contribution to the Development of Malaysian Sports 2002.
  • KPMG/The Edge Shareholder Value Award 2002 awarded PROTON as the Sectoral Winner for the Industrial Market.
  • Highest Increase in Turnover Award among companies listed on Kuala Lumpur Stock Exchange (now Bursa Malaysia Securities Berhad) for financial year 2002-2003.
  • Motor Vehicles and Transport Equipment Sector Leader Award among the top 1,000 Malaysian Companies.
  • Highest Increase in Net Profit Award among companies listed on the Kuala Lumpur Stock Exchange for financial year 2002-2003.
21 July - Prime Minister Dato' Seri Dr Mahathir Mohamad launched Proton Juara, PROTON's 1.1-litre mini-MPV




  2003  
  • Industry Excellence Award 2003: PROTON received the Quality Management Category III Award.
  • PROTON won Best Landscape Competition (First Place- Factory Category).
  2004  
  • Australian Automotive Institution named Proton Waja "The Greenest Car".
  • PROTON awarded with the Malaysia‚Äôs Best Brand Award.
  • PROTON awarded with the National Creativity & Innovation Award 2004.
  • Proton Waja awarded 4.5 stars out of a 5-star rating for being the Most Economical and Greenest Sedan in Australia.
06 February - Launch of Proton Gen.2 (1.6 CamPro engine)



  2005  

26 February - Launch of the PROTON Tanjung Malim Plant by Prime Minister Dato' Seri Abdullah Ahmad Badawi.

April - PROTON awarded with the Reader's Digest "Super Brand Gold Award 2005" for its Car Category.

08 June - Launch of Proton Savvy 1.2-litre by PROTON Adviser Tun Dr Mahathir Mohamad.


 


  2006  

May - PROTON awarded with the Readers Digest "Most Trusted Brand Gold award 2006" for Car Category.

16 June - Launch of the Satria Neo and opening of PROTON's Centre of Excellence by Prime Minister Dato' Seri Abdullah Ahmad Badawi.

August - Satria Neo's "2,000km Drive Challenge KL - Phuket - KL" participated by 20 analysts, fund managers and media (motoring editors and journalists).

September - The Malaysian Book of Records accorded the Proton Savvy "The Most Fuel Efficient Drive Around Peninsular Malaysia" for having completed 1,608 km around Peninsular Malaysia with 1¾ tanks of fuel.

17 September - Proton Savvy Fuel Efficient Drive: 1,608km around Peninsular Malaysia completed with 1¾-tank of fuel, finding a place in the Malaysian Book of Records.

23 September - PROTON unveiled A1 Team Malaysia Special Edition Satria Neo and Savvy.

December - NST Cars Bikes & Trucks Car of The Year Award 2006 (COTY) awarded Proton Savvy as the "Best Car in the Supermini Category".



  2007  

January - The Malay Mail named the Satria Neo the "The Coolest Car 2006".

19 January - Launch of the Savvy Facelift and Waja Facelift.

23 January - Launch of the Satria Neo in South Africa.

16 March - Launch of the PROTON brand in Jakarta, Indonesia with the unveiling of Savvy and Gen.2 by Dato' Seri Rafidah Aziz, Minister of International Trade & Industry.

19 March - Launch of Proton Neo and Waja in Jakarta, Indonesia.

23 March - Announcement of PROTON's 50th Merdeka Day product: Proton Saga @ RM26,999.

May - PROTON awarded with the Readers Digest "Most Trusted Brand Gold award 2007" for Car Category.


22 May - Launch of PROTON's new dealership in Bahrain.

13 July - PROTON and Lotus secure deal in China: Youngman to import 30,000 Gen.2 for re-sale in China and engage Lotus for engineering services.


16 July - PROTON launched its i.Care initiative - a customer service program that will cover every aspect of customer service offerings.

15 August - Launch of the Proton Persona by Yang di-Pertuan Agong Tuanku Mizan Zainal Abidin.




September - Mobil Motor Magazine, Indonesia named Proton Savvy as the "Best City Car in Indonesia".

25 September - PROTON appointed Phranakorn Auto Sales Co Ltd as its sole distributor in Thailand.

04 October - Launch of the Proton Persona in Singapore.

November - Autobild Magazine Indonesia, named the Proton Savvy as the "Best City Car 2007".


28 November - Launch of the PROTON brand in Thailand with the introduction of the facelift Gen.2, Satria Neo and Savvy at the 24th International Motor Expo in Bangkok.


23 December- Proton Gen.2's first shipment to China: First batch of Youngman‚Äôs 30, 000 export order delivered.


  2008  



PROTON LOGO


Applied to Proton cars from 2008 until now. Models included: New Saga, Exora.

09 January - PROTON debuted in China with Europestar RCR (Gen.2).

18 January - Launch of the new SAGA by Prime Minister Dato' Seri Abdullah Ahmad Badawi.



06 February - The Waja CPS enters the domestic market.

03 March - Launch of the Gen.2 CPS.

 
On 08 April 2008 Proton launch  the Proton Persona in Brunei and on 20 April.  Proton launched its showroom in Oman. And, on 28 April  2008,Proton received the following awards:
  • Readers Digest "Most Trusted Brand Gold Award 2008" for Car Category.
  • Frost & Sullivan Malaysian Manufacturing Excellence Awards 2008 awarded PROTON Shah Alam plant with the Silver Certificate of Merit.
  • Frost & Sullivan Malaysian Manufacturing Excellence Awards 2008 awarded PROTON Plant Tanjung Malim with the Gold Certificate of Merit.


On 12 May, PROTON unveiled the Proton Satria Neo Race Car for Asian Touring Series. In 

June 2008, PROTON won the Full Colour Category in the China Press 2008 Chinese New Year Greeting Advertising Awards. And, on 26 June,PROTON received an award in Frost & Sullivan's 2008 ASEAN Automotive Awards which awarded the Persona Best Model of the Year (Malaysia).

On 30 June, Persona and Satria Neo obtained the award as "Malaysia Good Design Mark 2007" from Malaysia Design Council (Majlis Rekabentuk Malaysia).

08 July - 
  • Proton Saga awarded as the Best Compact - People's Car for Year 2008 by Asian Auto-VCA Auto Industry Awards 2008.
  • PROTON awarded the "Company that Made a Comeback in the Automotive Industry" by Asian Auto-VCA Auto Industry Awards 2008.


11 July - Launch of Proton Persona at the Indonesian Motorshow.

02 August - Roll out of PROTON's 3 millionth car - a new SAGA - from the PROTON Plant in Shah Alam.

26 August - Launch of the Proton Persona Special Edition.

31 August - Prime Minister Dato' Seri Abdullah Ahmad Badawi and wife, Datin Seri Jeanne Abdullah, arrived at Dataran Merdeka for the National Day Parade driving the Persona Electric car while Deputy Prime Minister, Dato' Sri Najib Tun Razak and wife, Datin Seri Rosmah Mansor, arrived driving the Savvy Electric car.

October - 


  • The PROTON Plant in Tanjung Malim won a Gold Certificate of Merit at the Frost & Sullivan Malaysian Manufacturing Excellence Awards 2008 
  • PROTON Shah Alam plant won a Silver Certificate of Merit.

07 October - Launch of the Proton Saga in Bangkok.

10 October - Launch of the Proton Saga in Brunei.

November -Proton Saga – Winner for the Entry Level Category for the NST/ Maybank COTY Awards 2008.

24 November - Launch of the Proton Persona in Cairo, Egypt.

05 December - Persona awarded the "Most Efficient Family Car by the Asian Auto Bosch Fuel Efficiency Awards 2008. award 2007" for Car Category.



  2009  

01 January - PROTON appointed Dato' Mohd Nadzmi Mohd Salleh as new Chairman to replace out-going chairman Dato' Mohd Azlan Hashim who had been with PROTON since December 2004.

08 January - Launch of the Satria Neo and opening of PROTON's Centre of Excellence by Prime Minister Dato' Seri Abdullah Ahmad Badawi.

29 January - Launch of Proton Persona in Damascus, Syria.

13 February - Launch of Proton Satria Neo CPS.

19 March - Launch of Proton Saga in Jakarta, Indonesia.



05 April -  PROTON awarded with the Manufacturing Excellence Award by Frost & Sullivan.

15 April - Launch of Proton EXORA by Prime Minister Dato' Sri Najib Tun Razak.




On t05 May - PROTON awarded with the Readers Digest "Most Trusted Brand Gold award 2009" for Car Category for the 6th consecutive time since 2003.

In the month of June 2009, PROTON won 3 categories of awards: 
  • Frost & Sullivan Asia Pacific 2009 Automotive Awards for Car Category Awarded Proton Saga, Best Model of the Year (Malaysia) 2009 (4TH award).
  • Asian Auto-VCA Auto Industry Awards 2009 awarded Exora the Best Local Assembly MPV.
  • Asian Auto-VCA Auto Industry Awards 2009 awarded Satria Neo CPS the Best Local.
24 July - Launch of Proton EXORA at the Indonesian Motorshow in Jakarta.

August - SIRIM QAS International and VCA awarded PROTON Tanjung Malim Plant with ISO 14001:2004 certification within the scope of manufacturer of passenger cars, engines and supply of parts.

16 October - Launch of Proton EXORA in Brunei.

November - Launch of Proton EXORA in Thailand

  2010  

On 02 January 2010, Petronas was appointed as the sole lubricant supplier for PROTON vehicles in a 10-year agreement that covers all markets where Proton cars are sold.

On 23 February,  The PROTON Adviser, Tun Dr Mahathir Mohamad visited Lotus Racing Facility and Lotus Group in Hethel, UK. And on 02 March, Tun Dr Mahathir launched the EMAS concept car at the 80th Geneva International Motorshow.

On 18 March, a new, enhanced Persona (branded as Persona Elegance) which will replace the existing and successful-selling Proton Persona is unveiled. The 1.6-litre sedan is available in Base, Medium and High Line variants.

30 March - PROTON Adviser, Tun Dr Mahathir Mohamad, launches the Proton Satria Neo R3 Lotus Racing edition in conjunction with PROTON's involvement in Formula 1.

16 April - PROTON becomes the title sponsor of the 2010 Thomas and Uber Cup finals.

08 May - PROTON awarded Labour Day Achievement Award for the category Competitive Employer Award (Big Corporations) in conjunction with 2010 Workers' Day Celebration presented by the Prime Minister.

12 May 
  • Frost & Sullivan Malaysia Excellence Award 2010
  • Best Passenger Car Model of the Year for Proton Saga (fifth award) and
  • Best Automotive Debut Model of the Year for Exora.
  • Reader's Digest Trusted Brand 2010 Gold Award for Car Category (7th award).
22 May - Introduction of the Enhanced 1.6-litre Gen.2



Proton Inspira

PROTON Perdana 2.4P (2014)
(Honda Accord 8th Generation)








Pada Disember 2008, Proton meneruskan kerjasama keluaran bersama Mitsubishi Motors. Di bawah perjanjian, Proton mendapat hak untuk melencanakan semula Mitsubishi Lancer 2007 untuk dijual secara eksklusif untuk pasaran Malaysia. Hasil kerjasama itu ialah Proton Inspira, yang dilancarkan pada 10 November 2010. Ia juga menandakan kembalinya hubungan rapat antara Proton dan Mitsubishi, syarikat Jepun yang merupakan instrumen kepada penubuhan Proton pada 1980an. Proton mempamerkan kereta berkonsepkan bandar hibrid EMAS pada Geneva Motor Show 2010. Mereka telah direkabentuk oleh Italdesign Giugiaro dan berkatan dengan Lotus Ethos, kereta konsep yang serupa dari anak syarikat British Proton.

 

 

https://upload.wikimedia.org/wikipedia/commons/thumb/f/fa/2013_Proton_Prev%C3%A9_CFE_Turbo_%28Front%29_in_Thailand.JPG/220px-2013_Proton_Prev%C3%A9_CFE_Turbo_%28Front%29_in_Thailand.JPG


Proton Prevé, sebuah kereta bertaraf dunia dan keluaran yang terbaharu daripada Proton.

Enjin petrol 4 segaris pengecas turbo yang sekian lama dinantikan daripada Proton telah dipamerkan di 2010 Kuala Lumpur International Motor Show 2010. Secara rasminya dikenali sebagai 1.6L CamPro CFE, ia berupaya untuk menghasilkan kuasa dan figura tork 138 bhp (103 kW) di 5,000 rpm dan 205 N·m at 2,000–4,000 rpm masing-masing, perbadingan kepada enjin sedutan tabii 2.0L, sambil mencapai kecekapan bahan api dan mengurangkan pelepasan rumah hijau.


Pada Januari 2012, Proton telah dibeli oleh DRB-HICOM, sebuah konglomerat Malaysia dalam transaksi antara Khazanah Nasional dan DRB-HICOM yang berjumlah RM1.2 bilion. Proton Prevé, syarikat kereta saloon terkini telah diumumkan pada 16 April 2012 .Ia menjadi kereta Proton yang pertama, dan ke mana, kereta yang pertama di Malaysia yang dianugerahkan penarafan keselamatan 5 bintang penuh dalam Program Australasian New Car Assessment (ANCAP) daripada Australia dan New Zealand. Pada Disember 2012, Proton memperoleh semua teknologi enjin E01 Petronas sebagai tambahan kepada paten teknologi yang berkaitan dengan kos RM63 juta. Perjanjian itu meliputi keluarga beraspirasi semulajadi dan pengecas turbo 1.8, 2.0 dan 2.2 liter enjin untuk melengkapkan sendiri Proton CamPro 1.3LN / A, 1.6LN / A dan 1.6L enjin turbo.

https://upload.wikimedia.org/wikipedia/commons/thumb/2/29/2014_Proton_Iriz_1.6L_Premium_in_Shah_Alam%2C_Malaysia_%2801%29.jpg/220px-2014_Proton_Iriz_1.6L_Premium_in_Shah_Alam%2C_Malaysia_%2801%29.jpg
https://upload.wikimedia.org/wikipedia/commons/thumb/3/3f/2013_Proton_Suprima_S_Premium_in_Cyberjaya%2C_Malaysia_%2802%29.jpg/220px-2013_Proton_Suprima_S_Premium_in_Cyberjaya%2C_Malaysia_%2802%29.jpg


Pada 17 Ogos 2013, Proton melancarkan Proton Suprima S, pelengkap hatchback untuk salun Prevé. Ia menjadi kenderaan diberi nilai ANCAP 5-bintang kedua Proton dan pertama yang menawarkan ciri-ciri keselamatan standard yang luas dalam pasaran domestik. Pada 11 Disember 2013, Proton Perdana generasi kedua itu akhirnya diumumkan selepas jurang tiga tahun dalam pengeluaran papan nama itu. Perdana baru adalah generasi kelapan kejuruteraan lencana Honda Accord dan untuk dijual eksklusif untuk kakitangan kerajaan Malaysia dan pegawai kerajaan.


Proton Iriz telah diumumkan pada 25 September 2014 sebagai hatchback 5-pintu segman-B pertama syarikat itu. Iriz akan bersaing dengan Perodua Myvi di pasaran domestik, dan bukan dengan sama tetapi Perodua Axia segmen-A yang lebih kecil, yang dilancarkan 10 hari sebelum Iriz.


Pada 3 Disember, 2014, Proton mengumumkan rancangan untuk membina sebuah kilang kereta baru di Bangladesh. Satu perjanjian telah dibuat awam pada 6 Feb 2015 di antara Kuala Lumpur dan Jakarta untuk membantu membangunkan jalan bagi kereta nasional mereka sendiri. Terdapat dakwaan bahawa Presiden Jokowi Widodo yang melantik Abdullah Mahmud Hendropriyono sebagai wakil PT Adiperkasa Citra Lestari, yang diketahui berkaitan dengan bekas Presiden Megawati Soekarnoputri.




Privatisation

2012 marked a new phase for PROTON. From a Government-Linked Company, the national car-maker is now a private entity following its takeover by DRB-HICOM Berhad. With DRB-HICOM's experience as Malaysia's largest manufacturer of automobiles, the company is confident in transforming PROTON and also LOTUS as globally-recognised automotive players.


To reiterate the company's commitment, PROTON successfully launched the Prevé in Australia, Thailand and Brunei within months after the official launch in April 2012. Group LOTUS launched the LOTUS Originals flagship store in Regent Street London and the new Exige S in July 2012. At home in Kuala Lumpur, LOTUS Cars Malaysia in January 2013 opened its first Flagship Showroom and Centre in Sg Penchala and introduced two new cars to Malaysian customers – the Exige S and the Elise S.


In December 2012, PROTON acquired all engine technologies and knowledge developed by PETRONAS since 1997, a significant milestone which signified more exciting things for PROTON moving forward.


With the acquisition, PROTON now have ownership of a more powerful yet fuel efficient family of naturally aspirated and turbocharged 2.0L engines, as well as a 2.2L turbocharged version to complement its existing CAMPRO engine line-up. This move also ensured that the PETRONAS-developed engines will remain Malaysian and for the Malaysian people to experience and enjoy through the introduction of the engines in PROTON's existing and future models.


Additionally, the agreement gave PROTON access to the Spray-Guided Gasoline Direct Injection technology, which was co-developed by PETRONAS Research Sdn Bhd with a well renowned engineering firm. This technology, which helps increase engine performance and improve fuel efficiency drastically, will propel PROTON to a different playing field, to offer its customers exciting and competitive vehicle line-ups in the future.








    KONSEP GENERASI BARU  PROTON

Proton Tuah

Proton Jebat

Proton Kasturi
Proton Lekir



Proton Lekiu

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